Buyers and category managers
Clear categories, defined price points and information supporting range, rotation and display decisions.
B2B supply for retail
B2B housewares supply for retail chains and stores.
Veltrom develops, imports and distributes home, kitchen and everyday-living ranges for buyers, large-scale retail, retail chains, wholesalers, distributors and specialist stores.
Request ranges and information
01
Applications
A B2B proposition for different retail formats.
Large-scale retail and chains
Ongoing ranges, promotions and seasonal programmes coordinated across quantities, timing and destinations.
Wholesalers and distributors
Cross-category product families and operations designed to serve professional networks and customers.
Independent retailers
Recognisable propositions by function and purchasing occasion, selected around the store format.
Scope
What a Veltrom supply programme can include
The scope is defined around channel, target customer and commercial objective, avoiding generic ranges disconnected from the point of sale.
- 01
Category analysis and product selection
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Product families, variants and price architecture
- 03
Packaging, codes and product information
- 04
Applicable documentation and requirements
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Quantities, cartons, palletisation and delivery
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Support for ongoing, promotional and seasonal programmes
03
How we work
From brief to delivery
Objective
We define retail format, customer, price, timing and quantities.
Range
We select products and variants consistent with the category role.
Execution
We coordinate presentation, documentation, progress and logistics.
Continuity
We assess range evolution, new products and future commercial windows.
Veltrom perspective
Not an undifferentiated catalogue
Veltrom brings together product, positioning, presentation and operational capacity. This coordination makes a range clearer for the buyer and easier to read at the point of sale.
Product and supply information
Housewares for retail chains, wholesalers and stores
The portfolio covers kitchenware and tableware, storage and organisation, bottles and lunch boxes, home accessories, home fragrance and giftware. Products are selected around the sales channel and commercial project.
How can I request a supply proposal?
Specify the categories or products of interest, your sales channel, indicative quantities, destination and required delivery date. This information helps us assess a proposal suited to your project.
Where can I find minimum quantities, prices and availability?
Request commercial information for the selected products. Quantities, prices, availability and lead times need to be confirmed in the proposal: this page introduces the categories and is not an up-to-date price list.
Does Veltrom also manage product development and packaging?
Product development and packaging are part of Veltrom's expertise. Features, materials, colours, product information and presentation are defined in the brief, together with project quantities and timing.
How is product documentation managed?
Documentation is assessed for each product, its materials, intended use and market. For food-contact products, requests may concern food-contact declarations, test reports and traceability information. Applicable checks are not the same for every product.
Commercial contact