Buyers and category managers
Clear categories, defined price points and information supporting range, rotation and display decisions.
B2B supply for retail
Homeware products built around the sales channel.
Veltrom develops, imports and distributes home, kitchen and everyday-living ranges for buyers, large-scale retail, retail chains, wholesalers, distributors and specialist stores.
Request ranges and information
01
Applications
A B2B proposition for different retail formats.
Large-scale retail and chains
Ongoing ranges, promotions and seasonal programmes coordinated across quantities, timing and destinations.
Wholesalers and distributors
Cross-category product families and operations designed to serve professional networks and customers.
Independent retailers
Recognisable propositions by function and purchasing occasion, selected around the store format.
Scope
What a Veltrom supply programme can include
The scope is defined around channel, target customer and commercial objective, avoiding generic ranges disconnected from the point of sale.
- 01
Category analysis and product selection
- 02
Product families, variants and price architecture
- 03
Packaging, codes and product information
- 04
Applicable documentation and requirements
- 05
Quantities, cartons, palletisation and delivery
- 06
Support for ongoing, promotional and seasonal programmes
03
How we work
From brief to delivery
Objective
We define retail format, customer, price, timing and quantities.
Range
We select products and variants consistent with the category role.
Execution
We coordinate presentation, documentation, progress and logistics.
Continuity
We assess range evolution, new products and future commercial windows.
Veltrom perspective
Not an undifferentiated catalogue
Veltrom brings together product, positioning, presentation and operational capacity. This coordination makes a range clearer for the buyer and easier to read at the point of sale.
Commercial contact