Immediate function
Products whose benefit can be understood quickly at the point of sale.
Home accessories and utility
Everyday functions turned into clear categories.
Veltrom selects home accessories around the need they solve and how easily customers can understand their utility.
Request category products
01
Applications
A cross-category proposition for everyday living.
Impulse purchase
Accessible items supported by utility, format and presentation.
Category completion
Complementary products that broaden a family or display.
Themed promotions
Selections linked to a room, a need or a time of year.
Scope
Selection criteria
Variety is useful only when every product has a precise and understandable role.
- 01
Problem solved and frequency of use
- 02
Room and commercial placement
- 03
Format, materials and practicality
- 04
Price and perceived quality
- 05
Complementarity with other categories
- 06
Packaging, information and footprint
03
How we work
Need-led selection
Requirement
We identify the everyday problem and target customer.
Assessment
We evaluate understanding, practicality and perceived quality.
Role
We define placement, price and complementarity.
Proposition
We build a selection that is clear by theme or function.
Veltrom perspective
Utility before quantity
A home-accessories range is stronger when it avoids repetition and gives every item a clear reason to be chosen.
Commercial contact