New categories
Definition of scope, priority functions and price points.
Product development and packaging
From a brief to a market-ready proposition.
Veltrom coordinates product, range architecture and packaging to turn a commercial requirement into a clear, coherent and feasible proposition.
Send your project brief
01
Applications
Development guided by the commercial objective.
Range extensions
Variants, formats and complementary products designed to strengthen an existing family.
Brief-led projects
Features, colours, presentation and quantities built around agreed requirements.
Repositioning
Improved commercial clarity through selection, packaging hierarchy and visual consistency.
Scope
The decisions that shape the product
Every choice needs to support function, perceived quality, price and immediate understanding.
- 01
Function, format, materials and variants
- 02
Range architecture and complementary products
- 03
Price point and commercial role
- 04
Packaging structure and information hierarchy
- 05
Codes, product information and traceability
- 06
Applicable documentation review
03
How we work
A defined development process
Framework
Channel, target, occasion, price, quantities and timing.
Selection
Assessment of function, materials, variants and perceived quality.
Configuration
Range architecture and presentation definition.
Control
Information, markings, documentation and consistency between product and pack.
Veltrom perspective
Packaging is part of the project
Packaging is not a final add-on: it organises information, makes the range recognisable and helps customers understand function and differences between variants.
Commercial contact