Commercial framework
Channel, target, purchasing occasion, price point, quantities and timing define the project scope.
Expertise
From development to distribution.
Veltrom manages the activities that take a product from idea to market: development, sourcing, compliance, logistics and distribution.
01
The process
The Veltrom method.
Defined stages, focused controls and operational decisions throughout the process.
Selection
We assess function, perceived quality, materials, variants and display potential.
Development
We coordinate range architecture, identity, packaging, codes and product information.
Compliance
We identify the applicable requirements, documentation and checks for each category.
Execution
We align progress, cartons, destinations and delivery through to the agreed window.
02
Four operational areas
PRODUCT
Development and sourcing
Category analysisSelection of formats and materialsVariants and range architecturePositioning and perceived quality
PRESENTATION
Packaging and identity
Pack structure and formatInformation hierarchyConsistency across variantsDisplay solutions
CONTROL
Documentation and compliance
Product category assessmentRequirements and mandatory informationDocumentation reviewMarkings and traceability
OPERATIONS
Logistics and delivery
Quantities, cartons and palletisationProgress monitoringDestination coordinationDelivery-window management
B2B solutions
Explore our operational areas.
03
Ways of working
Operational management for ranges, promotions and seasonal programmes.
Ongoing ranges
Coherent product families with the flexibility to evolve over time.
Promotional programmes
Impact, price, quantities and timing coordinated around the commercial window.
Seasonal ranges
Theme, packaging, calendar and availability managed as one proposition.
Dedicated development
Specifications, colours and presentation built around a defined brief.
Home & living