Selection
Every product must meet a need and play a clear role within the range.
The company
A company built around the product.
Veltrom Group operates in home products with a growing portfolio and a structure focused on the Italian and European markets.
01
Identity
Home specialists.
Veltrom Group was established in Milan in 2024, drawing on extensive experience in product development, import and distribution.
Our activity focuses on home, kitchen and everyday living products, with a portfolio organised by category, price point and commercial occasion.
We continue to grow through new products, broader categories and the development of the Salto brand.
6,000 m²of logistics.
02
How we work
A practical approach at every stage.
Product selection, positioning, quantities and timing are defined using clear, practical criteria from the outset.
Consistency
Product, range, packaging and price point must communicate the same proposition.
Responsibility
Our coordination continues beyond product selection and through to delivery.
03
Vision and development
A growing business built on experience and operational capability.
Veltrom is strengthening its presence across home, kitchen and everyday living through category expertise, operational capability and commercial continuity.
Our development focuses on selectively expanding the portfolio, strengthening Salto and building recognisable product ranges.
Growth across European markets is supported by a structure capable of managing volumes, seasonality and ongoing programmes.
Our brand
Salto.
Home and everyday living.
Salto is Veltrom’s brand for the home and everyday living. It brings together useful, accessible and recognisable products in coherent families designed for the point of sale.
Explore the categories
From vision to execution