Everyday use
Formats and fragrances for different rooms and usage frequencies.
Home fragrance
Fragrance, form and presentation in recognisable families.
Home fragrance combines sensory value, decoration and gifting potential. Veltrom organises the category into coherent visual and commercial families.
Request category products
01
Applications
A category between home and gifting.
Decoration
Container, materials and visual identity contribute to perceived value.
Gifting
Packaging and coordinated families suited to occasions and accessible purchases.
Seasonal
Scent and visual themes linked to specific commercial windows.
Scope
How we structure the category
The product needs to be consistent in sensory, visual, informational and commercial terms.
- 01
Scent family and room
- 02
Format, duration and method of use
- 03
Container and decorative value
- 04
Coordination between fragrances and variants
- 05
Packaging and information hierarchy
- 06
Positioning, quantities and seasonality
03
How we work
Building the family
Identity
We define atmosphere, audience and commercial role.
Range
We coordinate fragrances, formats and visual variants.
Presentation
We align container, pack and information.
Occasion
We place the proposition within an ongoing, gift or seasonal programme.
Veltrom perspective
Sensory and visual consistency
In home fragrance, a recognisable, clearly structured family helps buyers build the range and customers navigate it.
Commercial contact